This does not mean that websites cannot or should not utilize other schema types not included in the search gallery. The specific types of schema discussed above are ones that Google recognizes and uses to provide enhanced search results to users. It helps them to better crawl, organize, and display your content as you are telling them exactly what the content on the page is, instead of leaving it up to them to determine what the raw data is. By including additional schema types on your site, you are teaching the search engines about what the content on your site means. Schema (structured data) is used by search engines to gather semantic information about the contents of your website. What does structured data do for a website? Check back often for changes and updates to existing Rich Results structured data or for new additions. This list has been evolving over the past couple years, and in my opinion, will continue to do so as Google continues its quest to improve user experience. Detailed information about each type can be found in Google’s gallery of search features. These featured results, previously called “rich snippets” or “rich cards” are enhanced search results that contain additional visual or interactive features which provide information specific to the user’s search query. The biggest difference in the results is that now, instead of being able to test and validate all schema markup (of which there are over 800 from ) from a live URL test, you only be notified of eligibility and data parsing errors for the supported schema types used in Google’s featured Rich Results. It is important to note that this is exactly what you would be able to see in Google Search Console, creating consistency in output across the Google tools.
CHECK RICH SNIPPETS CODE
The second allows you to view the “Detected Items” and quickly identify the specific Schema Types from your code that are eligible for Rich Results in Google. Here, you can use the “preview results” option to see how it would look in search results or view the rendered HTML code. The first, giving you direct notice if your code is eligible for rich results instead of just identifying the different schema types and warnings or errors. The new result layout is separated into multiple sections to improve usability. The results provided are where the bigger changes between the two tools are. more via mobile device or desktop) this option can be beneficial in testing for audience types.
Depending on how your website traffic enters your site (ie. A quick and seemingly small difference here is the ability to test and render for mobile or desktop, a new feature for the Rich Results Test. Getting started is pretty simple for both, choose the method in which you want to test your structured data (code or URL) and submit. There are some limitations in the tool’s functionality as well, we’ll discuss those in a bit though.įrom the get-go things are pretty similar. There is an updated layout which includes new features, such as its alignment with Search Console’s Enhanced Reports and its improved ability to parse dynamically created structured markup code. Both tools serve these basic testing functions, however, the Rich Results Test has changed things up a bit. Here you can test specific code snippets or just enter the URL of a live webpage and all of the code will be reviewed. Much like the Structured Data Testing Tool, users can test and validate structured data, also known as schema markup. It was so good! Differences between the Rich Results Test and the Structured Data Testing Tool The updated Rich Results Test Tool will now fully support all Google’s rich result features! Exciting right? Like many of those working in SEO, yes, I’m excited for a new tool but I’m also sad to hear that the Structured Data Testing Tool is being deprecated. On July 7th, 2020, Google announced that they were upgrading the Rich Results Test Tool and taking it out of beta. Well, it’s now August 2020 and even with all the things we’ve had to confront so far this year (as a society and as digital marketers), Google has continued to make changes to its platforms, search engine algorithms, and tools they provide for us. “Google is constantly providing new tools and data to help inform your marketing decisions.”
The very first sentence of that post at that time stated the following: Just about a year ago, in July of 2019, we posted a blog about using Google’s Structured Data Testing Tool.
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